AI Visibility Index: Understanding Your Brand's AI Presence
The AI visibility index measures your brand's overall presence in AI search results. Here's how to understand and improve it.
What is the AI Visibility Index?
The AI visibility index is a composite score that measures:
- How often AI mentions your brand
- How often AI recommends you
- How often AI cites your website
- Your share of voice vs competitors
How the Index is Calculated
Mention Rate (30%)
How often AI mentions your brand in category answers.
Recommendation Rate (40%)
How often AI recommends you as a top choice.
Citation Rate (20%)
How often AI cites your website as a source.
Share of Voice (10%)
Your mentions compared to all competitors.
Interpreting Your Index Score
| Score | Rating | Action |
|---|---|---|
| 0-20 | Critical | Immediate optimization needed |
| 20-40 | Developing | Focus on quick wins |
| 40-60 | Good | Maintain and optimize |
| 60-80 | Strong | Expand to new channels |
| 80-100 | Excellent | Maintain dominance |
Improving Your Index
Quick Wins (Week 1-2)
- Add Schema markup
- Create FAQ pages
- Fix robots.txt
Medium-Term (Week 3-8)
- Create comparison pages
- Build Reddit presence
- Get G2 reviews
Long-Term (Week 9+)
- Create editorial content
- Build authority signals
- Monitor and optimize
Start Today
- Check your index — Run a free diagnostic
- Identify gaps — See where you're losing points
- Take action — Focus on highest-impact improvements
- Track progress — Monitor index changes
Your AI visibility index is your brand's scorecard in the AI era.